The only event bringing the plant-based movement to a mainstream audience.
June 7–8, 2019 Jacob K. Javits Convention Center New York City
The plant-based foods industry is growing by double digits, while the rest of food sales remain flat. About one-third of Americans now identify as “flexitarians”, aiming to reduce their meat and dairy consumption, causing the industry to reach into the mainstream. With nearly 50 percent of consumers buying milk alternatives and meat alternative sales predicted to top $5 billion by 2020, this burgeoning market presents exciting new opportunities. Meanwhile, some conventional food players are feeling threatened and are flexing their political power, while current government policies continue to favor the status quo, unable to keep up with innovation and shifting consumer preferences. This expert panel of industry leaders will explain how retailers, brands, and food service operators can tap into this growing market, with lessons of best practices that will shape the growth of plant-based foods. You will also learn about the challenges this young industry faces in both the policy arena and the marketplace, and how companies are organizing to ensure a smooth path to market and continued success and how you can support these efforts.
Seth Goldman co-founded Honest Tea in 1998 with the goal of developing a less sweet ice tea back when organic, low sugar, fair trade and sustainability weren’t buzzwords in the food industry. But Seth believed in his mission and grew Honest Tea into a successful business, which was eventually acquired by Coca-Cola. Today, low-sugar beverages are in high demand amongst consumers, and restaurants like McDonalds and Wendy’s offer organic drinks. In 2015, Seth expanded his focus to change the future of protein by joining Beyond Meat as Executive Chair. Since the debut of the company’s flagship product, the Beyond Burger, in May 2016, it has been sold in tens of thousands of grocery stores, including Safeway, Target, Kroger, Albertsons, and Whole Foods. Beyond Meat has also been added to menus in thousands of restaurants (including national food chains like TGI Fridays and Carl’s Jr.), as well as a number of hotels, college dining halls, and even sports stadiums.
This keynote interview will cover the lessons learned by Seth Goldman along his journey with Honest Tea and Beyond Meat, insights on what’s next for Beyond Meat as they seek to redefine the meaning of meat, thoughts on the growing plant-based food industry and what innovative new food trends he expects to emerge in the decades ahead.
Derrick Morgan, Linebacker for the Tennessee Titans and Chef Charity Morgan are leading the way in demonstrating to mainstream culture that you don't need to eat meat in order to be a play maker. Derrick made the transition to a plant-based diet to improve his performance on the field only to receive backlash and ridicule from his teammates. But after seeing the delicious meals his wife Charity was whipping up, combined with his ability to play better and recover faster, the ridicule quickly turned to curiosity. This keynote presentation will dive into the myths that have run their course in our society regarding the perceived need for animal products in order to be strong and athletic. Derrick and Charity will share their story of breaking down barriers by bringing plant-based eating into the NFL locker room and discuss their vision for the future of sports, food and nutrition.