The only event bringing the plant-based movement to a mainstream audience.
June 7–8, 2019 Jacob K. Javits Convention Center New York City
Eat for the Future Business Forum
Friday, June 7, 2019 | 4:00 PM - 5:00 PM
Open to Conference Attendees Only
Less than 10 years ago, plant-based protein meant blocks of tofu and a plant-based burger largely meant an assortment of vegetables mashed up and formed into a patty. The dairy-free milk aisle featured soy milk and perhaps a few other unappetizing options. Cheese, egg and other protein alternatives? Fogetaboutit! Yet, here we are today, with plant-based burgers becoming nearly indistinguishable from "the real thing", dairy-free milks capturing 13% of market share of liquid milk sales and an assortment of cheese, egg and other protein alternatives being launched at a dizzying pace. As we witness this take place, we can't ignore the role that some people and organizations have been playing quietly for years. Some of them went from passionate activists to becoming leading voices at the forefront of the movement, using markets and food technology to transform our food system.
Bruce Friedrich of the Good Food Institute and Chris Kerr of New Crop Capital are two such people.
This discussion will provide a behind the scenes insight into how and when this strategic shift began. Chris and Bruce will share perspectives on how the industry itself has evolved in the past 10 years and where they predict things are heading from an investment, technology and cultural standpoint.