Peggy Neu is president of the Monday Campaigns, the nonprofit public health initiative behind the global Meatless Monday movement. The initiative was founded by Sid Lerner in 2003 in association with the Johns Hopkins Bloomberg School of Public Health to reduce meat consumption to improve people’s health and the health of the planet. Since its inception, home-grown versions of Meatless Monday have spread to over 40 countries in 22 languages, demonstrating the universal appeal of an idea that’s simple to understand and easy to do. Peggy joined the Monday Campaigns in 2008 after a career at Grey Worldwide, one of the world’s largest communications firms. She is passionately committed to bringing marketing best practices to the challenges of public health.