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Friday, December 10, 2021  |  3:00 PM - 4:00 PM

Open to Conference Attendees Only

What Motivates the Flexitarian Consumer?

Nova Sayers
VP of Growth & Innovation, HowGood
GW Chew
Chef and Owner, Something Better Foods LLC
Rachel Dreskin
CEO, Plant Based Foods Association
Emma Ignaszewski
Corporate Engagement Project Manager, The Good Food Institute
Leslie Ewing
Executive Director, Plant-Based Foods of Canada
Henry Firth
Founder, BOSH! TV
This session is for:
Retail buyers, foodservice buyers, manufacturers, investors
Attendees will learn:
-Why flexitarianism is rising around the globe
-How flexitarian consumers are motivated by health
-How flexitarian consumers are motivated by sustainability
-How to work these benefits into your offerings and communicate them to your customers