« Conference  //  « Session Listings By Day

Thursday, December 9, 2021  |  11:15 AM - 11:45 AM

Open to All Attendees!

From Small Seeds to Big Business: 30 Years of Learnings Growing Plant-Based Brands in the US & Europe

Hear from David Wilson, founding partner of Green Seed Group North America. Green Seed Group is a boutique brand incubator with 30 years of experience growing food & bev brands including plant-based businesses such as Quorn, Violife, Pukka, Meatless Farms, Fullgreen, The Coconut Collaborative, Raglan Yogurt, LikeMeat and Fry's.

Learn plant-based best practices throughout the brand lifecycle from pre-revenue concept to brand launch, incubation, national rollout, raising capital and scaling to exit through strategic acquisition. Additionally, David will discuss observations in building consumer adoption and transforming brands from one product to multi-category international businesses.

Speaker: David Wilson, Founder & Partner, Green Seed North America