Thursday, September 8, 2022 | 10:30 AM - 11:30 AM
Open to Conference Attendees Only
Understanding the Consumer Shift from Animal to Plant-Based
Director of Frozen, Kroger
Director, Business Acceleration Consulting, 84.51
Recent years have shown dramatic increases in sales of plant-based foods, but are customers actually eating less meat as they shift to plant-heavier diets? In this session you will learn:
- Learn what shoppers expect from plant-based foods.
- How shoppers are shifting based on household shopper data.
- What those shoppers say about why.
- Develop a best in class merchandising strategy to meet consumer needs and grow your plant-based business.