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Thursday, September 8, 2022  |  10:30 AM - 11:30 AM

Open to Conference Attendees Only

Understanding the Consumer Shift from Animal to Plant-Based

Meghan Barton
Director of Frozen, Kroger
Kate Holmstrom
Director, Business Acceleration Consulting, 84.51

Recent years have shown dramatic increases in sales of plant-based foods, but are customers actually eating less meat as they shift to plant-heavier diets? In this session you will learn:

  • Learn what shoppers expect from plant-based foods.
  • How shoppers are shifting based on household shopper data.
  • What those shoppers say about why.
  • Develop a best in class merchandising strategy to meet consumer needs and grow your plant-based business.