Thursday, September 8, 2022 | 12:45 PM - 1:15 PM
Open to All Attendees!
"Wicked" Case Study: How Wicked Kitchen Keeps Growing (and Why They Don't Plan to Slow Down)
Plant-based continues to be the rock star of the grocery world with an expanding customer base and innovative offerings. But that doesn't mean success is guaranteed for any brand -- emerging or established. Wicked Kitchen has established itself as a major player in the plant-based market while expanding their retail footprint and product lineup. Wicked Kitchen's CEO, Pete Speranza, will sit down with Suzy Richard, Plant Based Expert from SPINS to discuss how the plant-based market offers a unique opportunity for success right now and why he considers data an essential part of every decision he makes. Speranza will explain how he and his team built a strategy that has recently allowed them to successfully enter the frozen category, double their retailers globally, and add food service to their offerings.