Julie Emmett is the senior director, retail partnerships for the Plant Based Foods Association (PBFA). Julie develops opportunities for PBFA member companies and retailers to achieve their sales goals through education, data analysis. and marketing initiatives.
Julie has spent her entire career within the retail food industry in multiple capacities. Before joining PBFA, Julie spent six years at SPINS with Albertsons Companies in product development for O Organics and Open Nature, leveraging her marketing expertise to expand the brand portfolios through applying innovation, robust data analytics and studying retail trends.
In 2018, Julie created and led PBFA’s pilot shopper marketing campaign with Lucky Supermarkets, a fully-integrated event creating awareness and increased sales for Lucky’s and 20 PBFA member companies.
Julie earned her master’s in business administration at St. Mary’s College and is certified in nutrition education and is passionate about understanding what is driving growth and ensuring that plant-based foods remains at the epicenter of growth.